| 000 | 00760nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520100547.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a256079536 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 1009.5 .C35 1990 | ||
| 100 |
_aCateora, Philip R. _eauthor |
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| 245 | 0 |
_aInternational marketing / _cPhilip R. Cateora |
|
| 250 | _aSeventh edition. | ||
| 260 |
_aNew York : _bIrwin Inc., _cc1990 |
||
| 300 |
_axiv, 870 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing. | ||
| 650 | _aEXPORT MARKETING | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c7902 _d7902 |
||