000			02033nam a2200217Ia 4500
003			NULRC
005			20250520100547.0
008			250520s9999 xx 000 0 und d
020			_a132314649
040			_cNULRC
050			_aHD 2326 .S54 1979
100			_aShepherd, William G. _eauthor
245		4	_aThe Economics of industrial organization / _cWilliam G. Shepherd
260			_aEnglewood Cliffs, New Jersey : _bPrentice-Hall, _cc1979
300			_axiv, 463 pages : _billustrations ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aHistory of the field -- Theory of performance under competition and monopoly -- Further basic concepts of structure and change -- The nature of the firm -- The firm in the real world -- Capital markets -- Mergers -- Market structure in theory -- Conditions of market structure -- Determinants of structure : concepts -- Determinants of structure : research methods -- Market structure and profitability -- Pricing strategy in oligopoly -- Cooperation among firms -- Price structure and discrimination -- Vertical structure and behavior -- Size and diversification -- Selling expenses, especially advertising -- Performance : efficiency -- Performance : technological change -- Performance : fairness and broader effects -- Antitrust policies -- Regulation -- Further study.
520			_aThe Sicilian's little monopoly noted by Aristotle in his Politics (see page 15 in Chapter 2) had much the same technical features as our modern versions and, probably, those to come in 1984 and 2001. Of course the scale of market power has grown, but so has our ability to analyze and weigh its economic effects. The phenomenon remains intensely controversial, and so a textbook should offer the teacher a wide range of choice and balance among the specific topics. The student needs to acquire both the tools and equally important a good-humored, skeptical and independent approach to all parts of the subject.
650			_aINDUSTRIAL ORGANIZATION
942			_2lcc _cBK
999			_c7897 _d7897