000 02607nam a2200241Ia 4500
003 NULRC
005 20250520100546.0
008 250520s9999 xx 000 0 und d
020 _a256021775
040 _cNULRC
050 _aHD 30.22 .S46 1979
100 _aSeo, K. K.
_eauthor
245 0 _aRebel /
_btext, problems, and short cases /
_cK. K. Seo, Bernard J. Winger, and Milton H. Spencer
250 _aFifth Edition
260 _aHomewood, Illinois :
_bR.D. Irwin, Inc.,
_cc1979
300 _axiii, 427 pages :
_billustrations ;
_c23 cm.
504 _aIncludes index.
505 _a1. Managerial Economics: Nature and Uses -- 2. Decision Analysis -- 3. Forecasting -- 4. Demand Analysis -- 5. Demand Measurement -- 6. Production -- 7. Cost Analysis -- 8. production and Cost Analysis using Linear Programming -- 9. Profit Measurement -- 10. Profit Planning -- 11. Pricing -- 12. Government and Business -- 13. Capital Budgeting Investment Selection -- 14. Capital Budgeting: Financial Policy.
520 _aLike the previous editions, this fifth edition is aimed primarily at intermediate-level undergraduate and first-year graduate students in economics and business administration who require integrated training in managerial economics. The basic framework of the book remains the same as in the previous editions, but many changes have been made in its contents. In addition to updating textual materials to reflect the changing environment of business, we dropped or reorganized some topics and added a substantial amount of new material. At the same time, we have attempted to reduce the overall length of the text. Most chapters have undergone significant changes. Distinguishing features of this book include the following: A level of discourse like that found in standard intermediate texts in economics and business, presupposing nothing more than a typical introductory course in economics. Largely self-contained chapters which may be covered in virtually any order, thus permitting considerable teaching flexibility. Development and integration of principles and ideas from various fields of economics and business, with emphasis on management decision making and policy formulation. Coverage of a wide variety of topics reflecting many recent developments in the field. Inclusion of many end-of-chapter problems and short cases, both qualitative and quantitative, thus providing ample material for class discussions, outside assignments, and examinations.
650 _aECONOMICS
700 _aWinger, Bernard J. ;Spencer, Milton H.
_eco-author;co-author
942 _2lcc
_cBK
999 _c7857
_d7857