000			01821nam a2200229Ia 4500
003			NULRC
005			20250520100546.0
008			250520s9999 xx 000 0 und d
020			_a256073430
040			_cNULRC
050			_aHD 30.28 .P43 1989
100			_aPearce, John A. _eauthor
245		3	_aAn Industry approach to cases in strategic management / _cJohn A. Pearce, Richard B. Robinson, and Shaker A. Zahra
260			_aIllinois : _bIrwin Inc., _cc1989
300			_axii, 691 pages : _billustrations ; _c24 cm.
500			_aRichard B. Robinson, Shaker A. Zahra
504			_aIncludes bibliographical references.
505			_aSection I. The Microcomputer Industry -- Section II. The microcomputer Software Industry -- Section III. The Cable Television Industry -- Section IV. The-Fast Food Industry -- Section V. The Airline Industry -- Section VI. The Financial Services Industry -- Section VII. The Soft Food Industry -- Section VIII. The Aircraft Manufacturing Industry -- Section IX. The Global Truck Industry -- Section X. The Flame Retardant Industry -- Section XI. The Ambulance Industry.
520			_aThe inherent strength of a case book is that it offers an extraordinarily hi degree of flexibility in the study of business management in terms of t number, nature, and variety of strategic situations that can be investigate An Industry Approach to Cases in Strategic Management was designed a written to maximize this advantage. The case method is widely accepted as the best approach for helping students to acquire competence in the areas of strategic management and business policy. However, it is clear that case studies must elucidate and reinforce t teaching objectives of the instructor in order to maximize the benefits of course.
650			_aSTRATEGIC PLANNING
942			_2lcc _cBK
999			_c7855 _d7855