000			02184nam a2200241Ia 4500
003			NULRC
005			20250520100545.0
008			250520s9999 xx 000 0 und d
020			_a9780130675446
040			_cNULRC
050			_aHD 70.U5 .E2 2003
100			_aEbert, Ronald J. _eauthor
245		0	_aBusiness essentials / _cRonald J. Ebert and Ricky W. Griffin
250			_aFourth edition
260			_a[New Jersey] : _bPrentice-Hall, _cc2003
300			_axxx, 481 pages : _bcolor illustrations ; _c28 cm.
504			_aIncludes bibliographical references and index.
505			_aPART ONE: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT -- 1. Understanding the U.S. business system -- 2. Understanding the global context of business -- 3. Conducting business ethically and responsibly -- 4. Understanding entrepreneurship and small business -- PART TWO: UNDERSTANDING THE BUSINESS OF MANAGING -- 5. Managing the business enterprise -- 6. Organizing the business enterprise -- 7. Managing operations and improving quality -- PART THREE: UNDERSTANDING PEOPLE IN ORGANIZATIONS -- 8. Motivating, satisfying, and leading employees -- 9. Managing human resources and labor relations -- PART FOUR: UNDERSTANDING PRINCIPLES OF MARKETING -- 10. Understanding marketing processes and consumer behavior -- 11. Pricing, promoting, and distributing products -- PART FIVE: MANAGING INFORMATION -- 12. Managing information systems and electronic commerce -- 13. Understanding principles of accounting -- PART SIX: UNDERSTANDING FINANCIAL ISSUES -- 14. Understanding money and banking -- 15. Understanding securities and investments -- Appendix 1: Understanding financial risk and risk management -- Appendix 2: Understanding the legal context of business
520			_aFor courses in Introduction to Business, this best-selling text continues to present a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies.
650			_aINDUSTRIAL MANAGEMENT -- UNITED STATES
700			_aGriffin, Ricky W. _ejoint author
942			_2lcc _cBK
999			_c7805 _d7805