000 01444nam a2200229Ia 4500
003 NULRC
005 20250520100544.0
008 250520s9999 xx 000 0 und d
020 _a814454879
040 _cNULRC
050 _aHD 45 .B54 1979
100 _aBisio, Attilio
_eauthor
245 0 _aTurning research and development into profits :
_ba systematic approach /
_cAttilio Bisio and Lawrence Gastwirt
260 _aNew York :
_bAMACOM,
_cc1979
300 _ax, 275 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _a1. The Nature of Research and Development he Risks and Benefits of Research and Development Strategic Planning and Research and Development -- 4. The Basic Economic Structure of a Business -- 5. The Appraisal of Alternatives -- 6. Discounted Cash Flow Method of Economic Analysis -- 7. The Elements of a Venture Analysis8. Venture Analysis -- 9. Risk and Uncertainty -- 10. The Market Specification Approach -- 11. Implications for R&D Management.
520 _aMonograph analyzing profits and investment return emanating from research and development - covers financial management, economic analysis methodologies relating to cash flow, innovation, venture analysis, investment expenditure, etc. Annotated bibliography, references and statistical tables.
650 _aINNOVATIONS -- PROFITS
700 _aGastwirt, Lawrence
_eco-author
942 _2lcc
_cBK
999 _c7770
_d7770