000			01619nam a2200229Ia 4500
003			NULRC
005			20250520100543.0
008			250520s9999 xx 000 0 und d
020			_a256217238
040			_cNULRC
050			_aHD 30.3 .A73 1998
100			_aArgenti, Paul A. _eauthor
245		0	_aCorporate communication / _cPaul A. Argenti
250			_aSecond edition
260			_aMassachusetts : _bMcGraw Hill Education, _cc1998
300			_axxii, 258 pages : _billustrations ; _c25 cm
504			_aIncludes index.
505			_aChapter 1 The Changing environment for business case : hooker chemical company. -- Chapter 2 Communicating strategically case : Fletcher electronics. -- Chapter 3 An Overview of the corporate communication function case : bank of Boston. -- Chapter 4 Managing image, identity, and reputation case : GE identity program -- Chapter 5 Managing corporate advertising. -- Chapter 6 Managing media relations case : Adolph Coors company. -- Chapter 7 Investor relations : a random walk down Wall Street case : united technologies. -- Chapter 8 Employee communication case : Norwich software. -- Chapter 9 Managing government affairs case : Dodds paper company -- Chapter 10 Managing communication in a crisis case : Dow Corning
520			_aA comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
650			_aBUSINESS MANAGEMENT
942			_2lcc _cBK
999			_c7713 _d7713