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040 _cNULRC
050 _aH 5726 .G55 1973
100 _aGilbert, Marilyn B.
_eauthor
245 0 _aLetters that mean business /
_cMarilyn B. Gilbert
260 _aNew York :
_bJohn Wiley & Son, Inc.,
_cc1973
300 _axiii, 256 pages
_c26 cm.
504 _aIncludes index.
505 _aChapter 1. Setting off Ideas -- Chapter 2. Asking Letters -- Chapter 3. Telling Letters -- Chapter 4. Building Good Will -- Chapter 5. Simplifying Letter Language -- Chapter 6. Trimming the Hedge -- Chapter 7. Attending to Details -- Chapter 8. Attending to form -- Chapter 9. Writing your Resume.
520 _aSooner or later, everyone has some reason to write a business letter. And almost everyone finds this difficult to do--even people who are normally comfortable with other kinds of writing assignments. There are two good reasons why the business letter is a challenge. First, a business letter can have greater consequences than any other kind of writing. It can win a job or lose it. It can make a sale or sink it. It can clarify a puzzling point or obscure it further--and so on, over the range of effects from the most positive to the most negative. As everyone knows, a business letter must be right, and this obligation can be frightening.
650 _aLETTER WRITING -- BUSINESS
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