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020 _a9780740000000
040 _cNULRC
050 _aHD 58.7 .D43 2000
100 _aDeal, Terrence E.
_eauthor
245 0 _aCorporate cultures :
_bthe rites and rituals of corporate life /
_cTerrence E. Deal and Allan A. Kennedy
260 _aCambridge, Massachusetts :
_bPerseus Books,
_cc2000
300 _aviii, 232 pages ;
_c24 cm.
500 _a"A classic reissued with a new introduction by the authors"--Cover Originally published: Reading, Mass. : Addison-Wesley, ©1982
504 _aIncludes bibliographical references and index.
505 _aPart I: Cultures. 1. Strong cultures: the new "old rule" for business success -- 2. Values: the core of the culture -- 3. Heroes: the corporate right stuff -- 4. Rites and rituals: culture in action -- 5. Communications: working the cultural network -- Part II: Putting cultures into practice. -- 6. Corporate tribes: identifying the cultures -- 7. Diagnosis: learning to read cultures -- 8. Symbolic managers: managing the culture -- 9. Change: reshaping cultures -- 10. Cultures of the future: the atomized organization.
520 _aFor junior and senior managers alike, Deal and Kennedy offer guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.
650 _aCORPORATIONS
700 _aKennedy, Allan A.
_eco-author
942 _2lcc
_cBK
999 _c7468
_d7468