000			01147nam a2200229Ia 4500
003			NULRC
005			20250520094940.0
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020			_a053451295X
040			_cNULRC
050			_aPN 1992.53 .E18 2001
100			_aEastman, Susan Tyler. _eauthor
245		0	_aBroadcast/cable/web programming : _bstrategies and practices / _cSusan Tyler Eastman and Douglas A. Ferguson
250			_aSixth Edition
260			_aBeijing, China : _bPeking University Press, _cc2001
300			_avii, xv, x, 491 pages : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_aPart1. Programming Resources and Constraints -- Part2. Broadcast Television Strategies -- Part3. Cable, Satellite and Online Strategies -- Part4. Radio Programming
520			_aA more formal statement of the theory and model guiding the authors thinking has been added to the first chapter, accompanied by basic descriptive information about the industry and about the viewing process to better meet the needs of teachers.
650			_aTELEVISION PROGRAMS -- PLANNING
942			_2lcc _cBK
999			_c7103 _d7103