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| 040 | _cNULRC | ||
| 050 | _aHQ 766 .R3 1975 | ||
| 245 | 0 |
_aRadio and television spot announcements for family planning worldwide / _cEdited by Bonnie Remsberg, Dan Price, Jane Trowbridge and George Daffin |
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| 260 |
_a[Chicago] : _bCommunication Laboratory, Community and Family Study Center, University of Chicago, _cc1975 |
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| 300 |
_ax, 151 pages ; _c23 cm. |
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| 500 | _aBased upon Twenty-five communication obstacles to the success of family planning programs, by D.J. Bogue. | ||
| 505 | _aChapter One. Introduction: spot announcements and the 25 critical obstacles to family planning -- Chapter Two. What makes a spot announcement effective -- Chapter Three. Pretesting spot announcements -- Chapter Four. Radio and television spot announcements and the 25 critical obstacles | ||
| 520 | _aThis volume is one of a series dedicated to improving the content of family planning communication-education programs. Its central theme is that many of the most severe and critical problems facing family planning programs can be alleviated by the use of properly worded spot announcements. It seeks to rove this by providing specific examples. | ||
| 650 | _aTELEVISION IN FAMILY PLANNING | ||
| 700 |
_aBonnie Remsberg;Dan Price;Jane Trowbridge;George Daffin _eeditor;editor;editor;editor |
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| 942 |
_2lcc _cBK |
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_c6990 _d6990 |
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