| 000 | 01200nam a2200241Ia 4500 | ||
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| 003 | NULRC | ||
| 005 | 20250520094937.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a60401818 | ||
| 040 | _cNULRC | ||
| 050 | _aP 90 .A34 1988 | ||
| 100 |
_aAgee, Warren Kendall _eauthor |
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| 245 | 0 |
_aIntroduction to mass communications / _cWarren Kendall Agee, Phillip H. Ault and Edwin Emery. |
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| 250 | _aNinth Edition | ||
| 260 |
_aNew York, NY : _bHarper & Row Publishers, Inc., _cc1988 |
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| 300 |
_axvi, 589, 59 pages : _billustrations ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart One. The role of mass communications -- Part Two. The print media -- Part Three. The electronic and film media -- Part Four. The persuasive professions -- Part Five. Research and education -- Part Six. Criticisms and challenges. | ||
| 520 | _aSince the first edition of this text helped shape the introductory mas communication course in scores of colleges and universities more than 25 years ago, the book has chronicled the evolving media scene. | ||
| 650 | _aMASS MEDIA | ||
| 700 |
_aAult , Phillip H.;Emery, Edwin _eco-author;co-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c6955 _d6955 |
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