000			01362nam a2200217Ia 4500
003			NULRC
005			20250520094936.0
008			250520s9999 xx 000 0 und d
020			_a1556230915
040			_cNULRC
050			_aKF 1614 .F84 1989
100			_aFueroghne, Dean Keith. _eauthor
245		0	_a"But the people in legal said--" : _ba guide to current legal issues in advertising / _cDean Keith Fueroghne
260			_aIllinois : _bDow Jones-Irwin, _cc1989
300			_axviii, 311 pages ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_a1. The development of control over advertising -- 2. An overview of the federal trade commission's role in advertising regulation -- 3. Specific areas of concern under section 5 of the federal trade commission act -- 4. Advertising's part in the liability -- 5. The right's of privacy and publicity -- 6. Copyright regulation -- 7. Trademark regulation -- 8. Comparative advertising -- 9. Contests and lotteries.
520			_aThis book is addressed to all who produce, distribute, and prosper from advertising - the account executive, the art director, the copywriter, the creative director, the advertising manager - whether in the agency business or an in-house advertising department.
650			_aADVERTISING LAWS -- UNITED STATES -- POPULAR WORKS
942			_2lcc _cBK
999			_c6908 _d6908