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020 _a70442754
040 _cNULRC
050 _aHM 251 .M94 1987
100 _aMyers, David G.
_eauthor
245 0 _aSocial psychology /
_cDavid G. Myers
250 _aSECOND EDITION
260 _aNew York :
_bMcGraw Hill Education,
_cc1987
300 _axviii, 702 pages :
_bcolor illustrations ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 _aSocial Thinking -- Social Influence -- Social Relations.
520 _aIn all of history, human social behavior has been scientifically studied in only one century. That century is ours. Considering that we have barely begun, the results are, I believe, gratifying. Social psychologists have gleaned significant insights into belief and illusion, love and hate, conformity and independence. Although much mystery remains, we can now offer partial answers to such questions as: Will people act in new and better ways if we can first persuade them to adopt new attitudes? Do males and females differ? How? Why? When are people most likely to help another? What kindles social conflict, and what steps can be taken to transform closed fists into open arms? Learning even tentative answers to such questions can stimulate our thinking about social behavior. Moreover, becoming sensitive to the social forces at work upon us can help free us from susceptibility to unwanted manipulation. I hope that such will be among the benefits of studying social psychology.
650 _aSOCIAL PSYCHOLOGY
942 _2lcc
_cBK
999 _c6812
_d6812