| 000 | 00834nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520094921.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a812108582 | ||
| 040 | _cNULRC | ||
| 050 | _aRS 68 .P75 2004 | ||
| 245 | 0 |
_aPrinciples of pharmaceutical marketing / _cedited by Mickey C. Smith |
|
| 250 | _aThird edition. | ||
| 260 |
_aNew Delhi, India : _bCBS Publishers & Distributors, _cc2004 |
||
| 300 |
_avii, 529 pages : _billustrations ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPART ONE: The pharmaceutical market -- PART TWO: The pharmaceutical product -- PART THREE: Distribution channels -- PART FOUR: Competitive practices -- PART FIVE: Controls. | ||
| 650 | _aPHARMACEUTICAL INDUSTRY | ||
| 700 |
_aSmith, Mickey _eeditor |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c6178 _d6178 |
||