000 01440nam a2200241Ia 4500
003 NULRC
005 20250520094843.0
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020 _a9780471475774
040 _cNULRC
050 _aTX 943 .K68 2008
100 _aKotschevar, Lendal Henry
_eauthor
245 0 _aManagement by menu /
_cLendal H. Kotschevar and Diane Withrow
250 _aFourth edition
260 _aNew Jersey :
_bJohn Wiley & Son, Inc.,
_cc2008
300 _axv, 411 pages ;
_c24 cm.
504 _aIncludes index.
505 _a1. A look back at the foodservice industry -- 2. Profile of the modern foodservice industry -- 3. Planning a menu -- 4. Considerations and limits in menu planning -- 5. Cost control in menu planning -- 6. Menu pricing -- 7. Menu mechanics -- 8. Menu analysis -- 9. The beverage menu -- 10. Producing the menu -- 11. Service and the menu --12. The menu and the financial plan -- 13. Ethical leadership in restaurant management
520 _a[This book]presents the menu as the central influence on all foodservice functions. [It] outlines both the "big picture" behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. [This book is for] both students and working managers.
650 _aFOOD SERVICE MANAGEMENT
700 _aWithrow, Diane
_eco-author
942 _2lcc
_cBK
999 _c4417
_d4417