000			01389nam a2200229Ia 4500
003			NULRC
005			20250520094840.0
008			250520s9999 xx 000 0 und d
020			_a9789710866915
040			_cNULRC
050			_aTX 911.2 .C78 2006
100			_aCruz, Zenaida L. _eauthor
245		0	_aConvention and event management / _cZenaida L. Cruz
250			_aSecond Edition.
260			_aNavotas, Philippines : _bNavotas Press, _cc2006
300			_axiv, 192 pages: _billustrations ; _c22 cm.
504			_aIncludes index.
505			_aChapter1. the meaning and importance of the meeting, convention and exhibition industries -- Chapter2. Key players in the industry -- Chapter3. Meetings management -- Chapter4. Meeting technology -- Chapter5. Planning meetings, conventions and exhibition -- Chapter6. Basic fact about events -- Chapter7. Managing events -- Chapter8. Marketing events -- Chapter9. Funding and evaluation of events -- Chapter10. Risk management -- Chapter11. The role of ethics in the convention and event industry -- Chapter12. Changes affecting the convention and event industry in the next millennium .
520			_aThe main aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events.
650			_aEVENT PLANNING
942			_2lcc _cBK
999			_c4283 _d4283