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040 _cNULRC
050 _aTX 911 .I58 2006
245 0 _aIntroduction to the hospitality industry.
250 _aSixth Edition.
260 _aNew Jersey :
_bJohn Wiley & Son, Inc.,
_cc2006
300 _ax, 86 pages ;
_c24 cm.
505 _aThe hospitality industry and you -- Forces affecting growth and change in the hospitality industry -- The restaurant business -- Restaurant operations -- Restaurant industry organization: chain, independent, or franchise -- Competitive forces in food service -- Issues facing food service -- On-site food service -- Lodging: meeting guest needs -- Hotel and motel operations -- Forces shaping the hotel business -- Competition in the lodging business -- Tourism: front and center -- Destinations: tourism generators -- The role of service in the hospitality industry.
520 _aThis book offers a comprehensive treatment of the entire hospitality industry, updated to reflect trends in the hospitality, foodservice, and travel/tourism industries.
650 _aHOSPITALITY INDUSTRY
942 _2lcc
_cBK
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_d4256