000			01442nam a2200253Ia 4500
003			NULRC
005			20250520094834.0
008			250520s9999 xx 000 0 und d
020			_a9789810697884
040			_cNULRC
050			_aHF 5415 .A76 2011
100			_aArmstrong, Gary _eauthor
245		0	_aMarketing : _ban introduction / _cGary Armstrong and Philip Kotler
250			_a10th Edition
260			_aUpper Saddle River, New Jersey : _bPearson Education, _cc2011
300			_a644 pages : _billustrations ; _c24 cm.
365			_bPHP698
504			_aIncludes bibliographical references.
505			_aPart 1. Defining Marketing and the Marketing Process -- Part 2. The marketplace and consumers -- Part 3. A customer-driven marketing strategy and the marketing mix -- Part 4. Further marketing.
520			_aThis best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value - creating it and capturing it - drives every effective marketing strategy. The tenth edition features a new learning design and integration with my marketing lab, Pearson's online homework and personalized study tool.
650			_aMARKETING
700			_aKotler, Philip _eco-author
942			_2lcc _cBK
999			_c4021 _d4021