000			00845nam a2200229Ia 4500
003			NULRC
005			20250520094818.0
008			250520s9999 xx 000 0 und d
020			_a130980390
040			_cNULRC
050			_aHF 5415 .K68 1994
100			_aKotler, Philip _eauthor
245		0	_aPrinciples of marketing / _cPhilip Kotler and Gary Armstrong
250			_aSixth Edition
260			_aEnglewood Cliffs, New Jersey : _bPrentice-Hall, _cc1994
300			_axx, 692 : _billustrations ; _c29 cm.
504			_aIncludes index.
505			_aUnderstanding marketing and the marketing process -- analyzing marketing opportunities -- selecting target markets -- developing the marketing mix -- managing the marketing effort -- extending marketing
650			_aMARKETING
700			_aArmstrong, Gary _eco-author
942			_2lcc _cBK
999			_c3265 _d3265