| 000 | 00663nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520094817.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a256025770 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5145. R93 1981 | ||
| 100 |
_aRyan, William T. _eauthor |
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| 245 | 2 |
_aA Guide to marketing / _cWilliam T. Ryan |
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| 260 |
_aIrwin : _bPenerbitan, _cc1981 |
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| 300 |
_ax, 312 pages ; _c21 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aIdentifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions. | ||
| 650 | _aMARKETING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c3194 _d3194 |
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