000			01907nam a2200217Ia 4500
003			NULRC
005			20250520094817.0
008			250520s9999 xx 000 0 und d
020			_a081445514X
040			_cNULRC
050			_aHD 30.28 .R68 1979
100			_aRothschild, William E. _eauthor
245		0	_aStrategic alternatives : _bselection, development, and implementation / _cWilliam E. Rothschild
260			_aNew York : _bAMACOM, _cc1979
300			_aix, 242 pages : _billustrations ; _c22 cm.
504			_aIncludes index.
505			_a1. Strategy: An Overview -- Part I. Strategic Thinking and Decisions -- 2. Highlights of Strategic Thinking -- 3. Making Decisions and Setting Priorities -- Part II. Successful Management Strategies -- 4. Marketing- Based Strategies -- 5. Production-Based Strategies -- 6. Innovation: The Glamour Strategy -- 7. Using Financing and Executive Talents -- Part III. Functional Decisions and Total Strategy Integration -- 8. Implementation Strategies -- 9. The Final Steps -- 10. Conclusions and Directions for Use.
520			_aFor the past seven years, I have spent hundreds of hours consulting with general managers, strategic planners, and even chief executive officers of small, medium, and large corporations. This effort was aimed at helping them develop strategic plans and apply the principles of strategic thinking. As a result of these personal experiences, and on the basis of discussing these topics with other practitioners, I have become concerned about the lack of creativity and of true strategic alternatives in management. Managements have been willing to analyze their environments, competition, and resources, and have committed considerable organizational time, money, and personnel only to come up with the same old answers or with slight modifications of their existing strategy.
650			_aBUSINESS PLANNING
942			_2lcc _cBK
999			_c3189 _d3189