000 02111nam a2200241Ia 4500
003 NULRC
005 20250520094812.0
008 250520s9999 xx 000 0 und d
020 _a9789810697303
040 _cNULRC
050 _aGT 3403 .V36 2009
100 _aWagen, Lynn van der
_eauthor
245 0 _aEvent management :
_bfor tourism cultural and sporting events /
_cLynn van der Wagen
250 _aTHIRD EDITION.
260 _aAustralia :
_bPearson,
_cc2009
300 _axi, 424 pages ;
_c25 cm.
365 _bUSD597
504 _aIncludes bibliographical references and index.
505 _aPart I. Strategic Event Management -- Chapter 1. Understanding the Event Industry -- Chapter 2. Developing the Event Concept -- Chapter 3. Ensuring Event Feasibility -- Chapter 4. Selecting Event Venues and Sites -- Chapter 5. Event Legal Compliance -- Chapter 6. Business and Client Relationships -- Chapter 7. Marketing Strategically -- Chapter 8. Sponsorship -- Chapter 9. Event Budgets -- Chapter 10. Business Risk in Event Management -- Chapter 11. Event Bids -- Part 2. Operational Event Management -- Chapter 12. Managing Projects -- Chapter 13. Event Promotion and Public Relations -- Chapter 14. Event Presentation -- Chapter 15. Training for Human Resource Management -- Chapter 16. People Performance -- Chapter 17. Providing On-site Services -- Chapter 18. Safety and Security Standards -- Chapter 19. Procedures for Dealing with Crowds -- Chapter 20. Event Protocol -- Chapter 21. Catering for the Event -- Chapter 22. Environmental Management -- Chapter 23. Event Impacts and Trends -- Chapter 24. Careers in a Changing Environment -- Appendix -- Bibliography -- Index.
520 _aThe contents directly relate to competency units with industry examples providing application to match examination requirements as well as competency units. This Kit contains worksheets with multiple choice, short answer, worksheets, extension activities, assessment tasks, solutions, chapter review answers, mind map summaries and solutions.
650 _aSPECIAL EVENTS -- PLANNING
942 _2lcc
_cBK
999 _c2975
_d2975