| 000 | 00901nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520094811.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789814319232 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.32 .H69 2010 | ||
| 100 |
_aHoyer, Wayne D. _eauthor |
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| 245 | 0 |
_aConsumer behavior : _bin the 21st Century / _cWayne D. Hoyer and Deborah J. MacInnis |
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| 250 | _aPhilippine Edition | ||
| 260 |
_aAustralia : _bCengage Learning Asia Pte Ltd, _cc2010 |
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| 300 |
_a634 pages ; _c24 cm. |
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| 365 | _bPHP595 | ||
| 504 | _aIncludes index. | ||
| 505 | _aPart 1. An introduction to consumer behavior -- Part 2. The Psychological care -- Part 3. The process of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues | ||
| 650 | _aCONSUMER BEHAVIOR | ||
| 700 |
_aMacInnis, Deborah J. _eco-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c2934 _d2934 |
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