| 000 | 01140nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520094810.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9789715848633 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415 .D56 2009 | ||
| 100 |
_aDiola, Zenaida S. _eauthor |
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| 245 | 0 |
_aMarketing a simplified approach : _btext and cases / _cZenaida S. Diola and Edgar M. Tichepco |
|
| 260 |
_aQuezon City, Philippines : _bC & E Publishing Inc., _cc2009 |
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| 300 |
_axii, 196 pages ; _c22 cm. |
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| 504 | _aIncludes bibliographical references. | ||
| 505 | _aPart 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion. | ||
| 520 | _aMarketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media. | ||
| 650 | _aMARKETING | ||
| 700 |
_aTichepco, Edgar M. _eco-author |
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| 942 |
_2lcc _cBK |
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| 999 |
_c2903 _d2903 |
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