000			01305nam a2200229Ia 4500
003			NULRC
005			20250520094807.0
008			250520s9999 xx 000 0 und d
020			_a9780750666756
040			_cNULRC
050			_aTX 911.3.M27 .C53 2007
100			_aClarke, Alan _eauthor
245		0	_aInternational hospitality management : _bconcepts and cases / _cAlan Clarke and Wei Chen
260			_aAmsterdam : _bElsevier Science, _cc2007
300			_aviii, 382 pages ; _c25 cm.
365			_bUSD4595
504			_aIncludes bibliographical references.
505			_a1. Welcome: An Introduction to International Hospitality Management -- 2. Cultures and the Challenges of International Hospitality Management -- 3. The International Hospitality Industry -- 4.Exploring the International Environment -- 5. International Marketing -- 6. International Hospitality Market Entry -- 7. Strategic Planning and International Hospitality Enterprises -- 8. International Human Resources Management: Managing Diversity -- 9. Entrepreneurship and SMEs in the Global Market -- 10. Managing Social Responsibility in International Hospitality -- 11. The Analysis of International Hospitality Management
650			_aHOSPITALITY INDUSTRY -- MANAGEMENT
700			_aWei Chen _eco-author
942			_2lcc _cBK
999			_c2787 _d2787