000 | 01663nam a2200241Ia 4500 | ||
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003 | NULRC | ||
005 | 20250520094802.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9780071105835 | ||
040 | _cNULRC | ||
050 | _aHF 5718 .A54 2007 | ||
100 |
_aAngell, Pamela A. _eauthor |
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245 | 0 |
_aBusiness communication design: _bcreativity, strategies, and solutions / _cPamela A. Angell |
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250 | _aSecond Edition | ||
260 |
_aMaidenhead : _bMcGraw Hill Education, _cc2007 |
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300 |
_axxviii, 612 pages : _billustrations ; _c25 cm. |
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365 | _bUSD2495 | ||
504 | _aIncludes bibliographical references. | ||
505 | _a1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design | ||
520 | _aEmphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face. | ||
650 | _aBUSINESS COMMUNICATIONS | ||
942 |
_2lcc _cBK |
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999 |
_c2560 _d2560 |