000 01663nam a2200241Ia 4500
003 NULRC
005 20250520094802.0
008 250520s9999 xx 000 0 und d
020 _a9780071105835
040 _cNULRC
050 _aHF 5718 .A54 2007
100 _aAngell, Pamela A.
_eauthor
245 0 _aBusiness communication design:
_bcreativity, strategies, and solutions /
_cPamela A. Angell
250 _aSecond Edition
260 _aMaidenhead :
_bMcGraw Hill Education,
_cc2007
300 _axxviii, 612 pages :
_billustrations ;
_c25 cm.
365 _bUSD2495
504 _aIncludes bibliographical references.
505 _a1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design
520 _aEmphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.
650 _aBUSINESS COMMUNICATIONS
942 _2lcc
_cBK
999 _c2560
_d2560