000			01608nam a2200241Ia 4500
003			NULRC
005			20250520094800.0
008			250520s9999 xx 000 0 und d
020			_a71106685
040			_cNULRC
050			_aHF 5415.33 .H39 2007
100			_aHawkins, Del I. _eauthor
245		0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh and Roger J. Best
250			_aTenth Edition
260			_aBoston, Massachusetts : _bMcGraw Hill Education, _cc2007
300			_axxiv, 790 pages : _bcolor illustrations ; _c27 cm.
365			_bUSD2376
504			_aIncludes index.
505			_aConsumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior
650			_aCONSUMER BEHAVIOR
700			_aMothersbaugh, David L.;Best, Roger J. _eco-author;co-author
942			_2lcc _cBK
999			_c2512 _d2512