000			01303nam a2200217Ia 4500
003			NULRC
005			20250520094759.0
008			250520s9999 xx 000 0 und d
020			_a9780750682770
040			_cNULRC
050			_aTX 911.3.M3 .M33 2009
100			_aMcCabe, Scott _eauthor
245		0	_aMarketing communications in tourism and hospitality : _bconcepts, strategies and cases / _cScott McCabe
260			_aAmsterdam : _bElsevier Science, _cc2009
300			_axx, 300 pages ; _c25 cm.
365			_bUSD4495
504			_aIncludes index.
505			_aChapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
650			_aHOSPITALITY INDUSTRY -- MARKETING
942			_2lcc _cBK
999			_c2471 _d2471