000			01401nam a2200217Ia 4500
003			NULRC
005			20250520103034.0
008			250520s9999 xx 000 0 und d
020			_a9781401303440
040			_cNULRC
050			_aHF 5386 .H57 2008
100			_aHirshberg, Gary _eauthor
245		0	_aStirring it up : _bhow to make money and save the world / _cGary Hirshberg.
260			_aNew York : _bHyperion, _cc2008
300			_axx, 204 pages ; _c24 cm.
504			_aIncludes index.
505			_aNatural profits -- Mission control -- From Co2 toward CoNO -- Hands across the aisle -- The Delicious revolution -- No such place as away -- Nurturing those who nurture the Earth -- Future perfect
520			_aHirshberg describes how he built a successful _300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
650			_aSUCCESS IN BUSINESS
942			_2lcc _cBK
999			_c22006 _d22006