| 000 | 01065nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103033.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9786210450378 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5413.13 .A23 2024 | ||
| 100 |
_aAbantao, Baniline Jone V. _eauthor |
||
| 245 | 0 |
_aMarketing management / _cBaniline Jone V. Abantao |
|
| 250 | _aFirst Edition. | ||
| 260 |
_aQuezon City, Philippines : _bRex Book Store, _cc2024 |
||
| 300 |
_aviii, 285 pages ; _c26 cm. |
||
| 365 | _bPHP405 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aChapter 1. Introduction to Marketing Management -- Chapter 2. Consumer Buying Behavior -- Chapter 3. Branding and Brand Strategy -- Chapter 4. Advertising and Public Relations. | ||
| 520 | _aThis Marketing Management textbook encapsulates the learning journey of the learner through a variety of activities that would effectively lead him/her in a journey of learning the true nature of marketing. | ||
| 650 | _aMARKETING -- MANAGEMENT | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c21973 _d21973 |
||