| 000 | 01383nam a2200229Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103032.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781529420173 | ||
| 040 | _cNULRC | ||
| 050 | _aHF 5415.1255 .F54 2022 | ||
| 100 |
_aFielding, Daryl _eauthor |
||
| 245 | 4 |
_aThe Brand book : _ban insider's guide to brand building for businesses and organizations / _cDaryl Fielding |
|
| 260 |
_aLondon, United Kingdom : _bLaurence King, _cc2021 |
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| 300 |
_a232 pages : _bcolor illustrations ; _c20 cm. |
||
| 365 | _bPHP1260 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aPart 1: Strategy -- Part 2:L Execution -- Part 3: Examples -- Part 4: Branding toolkit. | ||
| 520 | _aThe Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. | ||
| 650 | _aBRANDING (MARKETING) | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c21954 _d21954 |
||