000			01782nam a2200217Ia 4500
003			NULRC
005			20250520103032.0
008			250520s9999 xx 000 0 und d
020			_a9798887500201
040			_cNULRC
050			_aHF 5718 .O27 2023
100			_aO'Brien, Mary Ann _eauthor
245		0	_aAsk & deliver : _bdiscover the heart of your business by listening to the voice of your customer / _cMary Ann O'Brien
260			_aSouth Carolina : _bForbes Books, Charleston, _cc2023
300			_a188 pages ; _c24 cm.
365			_bPHP1344
505			_aIntro -- Praise for Ask & Deliver -- Title Page -- Copyright Page -- Dedication -- Contents -- Introduction -- Chapter 1: Iowa -- Chapter 2: California -- Chapter 3: Gateway Redux -- Chapter 4: Omaha -- Chapter 5: Taking Flight -- Chapter 6: Building Bridges -- Chapter 7: Moonshot -- Chapter 8: Lockdown -- Conclusion: To Infinity and Beyond -- Acknowledgements -- About the Author -- Contact Mary Ann O'brien
520			_aIn the book, O'Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O'Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O'Brien quickly learned that the insights gleaned from the survey data--customer data--were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did.
650			_aCONSUMERS RESEARCH
942			_2lcc _cBK
999			_c21935 _d21935