000			01917nam a2200241Ia 4500
003			NULRC
005			20250520103032.0
008			250520s9999 xx 000 0 und d
020			_a9780593187487
040			_cNULRC
050			_aPN 147 .R64 2023
100			_aRogers, Todd _eauthor
245		0	_aWriting for busy readers : _bcommunicate more effectively in the real world / _cTodd Rogers and Jessica Lasky-Fink
260			_aNew York : _bDutton Books, _cc2023
300			_aviii, 242 pages : _billustrations ; _c24 cm.
365			_bPHP1031
504			_aIncludes index.
505			_aPart one. Engaging the reader -- Get inside your reader's head -- Think like a busy reader -- Know your goals -- Part two. Six principles of effective writing -- First principle: less is more -- Second principle: make reading easy -- Third principle: design for easy navigation -- Fourth principle: use enough formatting but no more -- Fifth principle: tell readers why they should care -- Sixth principle: make responding easy -- Part three. Putting the principles to work -- Tools, tips, and FAQs -- Our words, our selves -- Now what? -- Checklist -- Appendix: words and alternatives.
520			_aWe were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the Internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average American adult receives over 120 emails and over 100 text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioral scientists, offer practical writing advice you can use today.
650			_aCOMMUNICATION
700			_aLasky-Fink, Jessica _eco-author
942			_2lcc _cBK
999			_c21929 _d21929