000			02047nam a2200229Ia 4500
003			NULRC
005			20250520103031.0
008			250520s9999 xx 000 0 und d
020			_a9780857198884
040			_cNULRC
050			_aHF 5415.1255 .N35 2021
100			_aNairn, Andy _eauthor
245		0	_aGo luck yourself : _b40 ways to stack the odds in your brand's favour / _cAndy Nairn
260			_aHampshire, Great Britain : _bHarriman House, _cc2021
300			_axi, 214 pages ; _c22 cm.
365			_bPHP945
504			_aIncludes bibliographical references and index.
505			_aIntro -- CONTENTS -- Acknowledgements -- About The Author -- Introduction -- Section 1: Appreciate What You've Got -- Lucky Name -- Lucky Place -- Lucky Legacy -- Lucky Feet -- Lucky Dude -- Lucky Mascot -- Lucky People -- Lucky Fuel -- Lucky Pack -- Lucky Timing -- Section 2: Look Out For Opportunities Everywhere -- Lucky George -- Lucky Leap -- Lucky Paint -- Lucky Dog -- Lucky Numbers -- Lucky Shrink -- Lucky Cakes -- Lucky Aliens -- Lucky Carrots -- Lucky Bags -- Section 3: Turn Misfortune Into Good Fortune -- Lucky Rabbit -- Lucky Coffin -- Lucky Escape -- Lucky Lockdown -- Lucky Hitch Lucky Limits -- Lucky Mice -- Lucky Bore -- Lucky Bastards -- Lucky Pencils -- Section 4: Practise Being Lucky -- Lucky Shot -- Lucky Goal -- Lucky Dip -- Lucky Trick -- Lucky Laces -- Lucky Lines -- Lucky Lord -- Lucky Charm -- Lucky Eggs -- Lucky You -- Conclusion -- References -- Publishing details.
520			_aLuck is a four-letter-word in business circles. But, the truth is that fortune plays a part in every success story, and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And, more importantly, how you can stack the odds in your brand's favor.
650			_aBRANDING
942			_2lcc _cBK
999			_c21908 _d21908