000			01646nam a2200229Ia 4500
003			NULRC
005			20250520103024.0
008			250520s9999 xx 000 0 und d
020			_a9781305867819
040			_cNULRC
050			_aHF 5548.32 .S3 2017
100			_aSchneider, Gary P. _eauthor
245		0	_aElectronic commerce / _cGary P. Schneider
250			_a12th Edition
260			_aBoston, Massachusetts : _bCengage Learning Asia Pte Ltd, _cc2017
300			_axxii, 598 pages ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aPart 1. Introduction -- Part 2. Business Strategies for Electronic Commerce -- Part 3. Technologies for Electronic Commerce -- Part 4. Integration.
520			_aExamine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
650			_aINTERNET MARKETING
942			_2lcc _cBK
999			_c21582 _d21582