000			01172nam a2200193Ia 4500
003			NULRC
005			20250520103023.0
008			250520s9999 xx 000 0 und d
020			_a9781398606050
040			_cNULRC
050			_aHD 30.215 .T39 2022
100			_aTaylor, Simon Asplen- _eauthor
245		0	_aData and analytics strategy for business : _bunlock data assets and increase innovation with a results-driven data strategy / _cSimon Asplen- Taylor
260			_aLondon, United Kingdom : _bKogan Page Limited, _cc2022
300			_axviii, 305 pages : _billustrations ; _c24 cm.
365			_bUSD34
520			_aFor many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity.
942			_2lcc _cBK
999			_c21516 _d21516