000			01953nam a2200229Ia 4500
003			NULRC
005			20250520103022.0
008			250520s9999 xx 000 0 und d
020			_a9786214063093
040			_cNULRC
050			_aHF 5415.13 .N38 2021
100			_aNaval, Girly H. _eauthor
245		0	_aStrategic marketing management : _bsimplified moves for rookies / _cGirly H. Naval
260			_aManila, Philippines : _bMindshapers Co. Inc., _cc2021
300			_axiv, 166 pages ; _c23 cm.
365			_bPHP311
504			_aIncludes bibliographical references.
505			_aChapter 1. YOU AND THE DYNAMIC MARKET ENVIRONMENT 1 -- Chapter 2. BETTING IN YOUR MOST PRICED ASSET: THE CUSTOMER 15 -- Chapter 3. SEGMENTING, TARGETING AND POSITIONING 35. -- Chapter 4. MARKETING PLAN PREPARATION 49 -- Chapter 5. PRODUCT AND BRAND STRATEGY WITH PRICING TECHNIQUES 61 -- Chapter 6. INTEGRATED MARKETING COMMUNICATIONS 89 -- Chapter 7. Distribution Strategy and Sales Management 121 -- Chapter 8. MANAGING GLOBAL OPERATIONS 141 -- Chapter 9. THE ULTIMATE ATTACK: CUSTOMER SERVICE STRATEGY 151.
520			_aThis book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management-from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market; strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. These topics were practically selected making this reference brief yet extensive. Moreover, this reference allows management of classes in an online setup or the term designated by some government leaders-the flexible learning system.
650			_aMARKETING -- M ANAGEMENT
942			_2lcc _cBK
999			_c21478 _d21478