000			01521nam a2200241Ia 4500
003			NULRC
005			20250520103022.0
008			250520s9999 xx 000 0 und d
020			_a9786214063437
040			_cNULRC
050			_aTX 911.3 .B84 2022
100			_aBuenaventura, John Paul _eauthor
245		0	_aTourism and hospitality marketing / _cJohn Paul Buenaventura and Liberty Buenaventura-Gutierrez
260			_aManila, Philippines : _bMindshapers Co. Inc., _cc2022
300			_ax, 212 pages ; _c26 cm.
365			_bPHP360
504			_aIncludes bibliographical references.
505			_aChapter .1 Introduction to marketing -- Chapter 2. Hospitality services marketing -- Chapter 3. Hospitality marketing mix -- Chapter 4. Product service mix -- Chapter 5. Price mix -- Chapter 6. Promotion mix -- Chapter 7. Place mix-channel of distribution -- Chapter 8. Marketing plan -- Chapter 9. Strategic marketing and tactical marketing -- Chapter 10. Market opportunity and consumer analysis -- Chapter 11. Consumer behavior -- Chapter 12. Customer relationship development strategies -- Chapter 13. Marketing research and environment -- Chapter 14. Market segmentation -- Chapter 15. Tourism marketing.
520			_aThe aim of this book is to provide students with an understanding of the key concepts and practices of marketing that are applied in the tourism and hospitality industries.
650			_aTOURISM -- MANAGEMENT
700			_aGutierrez, Liberty Buenaventura- _eco-author
942			_2lcc _cBK
999			_c21476 _d21476