000			02060nam a2200241Ia 4500
003			NULRC
005			20250520103020.0
008			250520s9999 xx 000 0 und d
020			_a9781352011173
040			_cNULRC
050			_aHC 79.T4 .E94 2021
100			_aEvers, Natasha _eauthor
245		0	_aTechnology entrepreneurship : _bbringing innovation to the marketplace / _cNatasha Evers, James Cunningham and Thomas Hoholm
260			_aLondon, United Kingdom : _bRed Globe Press, _cc2021
300			_axxviii, 417 pages : _billustrations ; _c24 cm.
365			_bUSD65.00
504			_aIncludes bibliographical references and index.
505			_aPART I. TECHNOLOGY ENTREPRENEURSHIP AND INNOVATION -- 1. Policy and environmental conditions for technology entrepreneurship -- 2. Technology entrepreneurs and new technology ventures -- 3. Technology transfer from universities -- PART II CREATING, PROTECTING AND MANAGING TECHNOLOGY AND INNOVATION -- 4. Innovation and diffusion of technology in products and services -- 5. Intellectual Property and Routes to Commercialisation -- 6. Business modelling: value creation in lean start-ups -- PART III MARKET OPPORTUNITY AND STRATEGY -- 7. Market Validation and Analysis -- 8. The Marketing Strategy -- 9. The Business Plan and Pitching -- PART IV GROWING AND MANAGING THE NEW VENTURE -- 10. Developing teams and building the organisation -- 11. International Entrepreneurship -- 12. Funding and Financing New Ventures.
520			_aBlending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.
650			_aENTREPRENEURSHIP
700			_aCunningham, James ;Hoholm, Thomas _eco-author;co-author
942			_2lcc _cBK
999			_c21397 _d21397