| 000 | 00761nam a2200193Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103015.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781788600057 | ||
| 040 | _cNULRC | ||
| 050 | _aRM 301.25 .S65 2018 | ||
| 100 |
_aSmith, Brian D. _eauthor |
||
| 245 | 0 |
_aBrand therapy : _b15 techniques for creating brand strategy in pharma and medtech / _cBrian D. Smith |
|
| 260 |
_aGreat Britain : _bPractical Inspiration Publishing, _cc2018 |
||
| 300 |
_aviii, 202 pages : _bcolor illustrations ; _c21 cm. |
||
| 365 | _bUSD39 | ||
| 520 | _aBrand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c21182 _d21182 |
||