000 | 01412nam a2200241Ia 4500 | ||
---|---|---|---|
003 | NULRC | ||
005 | 20250520103013.0 | ||
008 | 250520s9999 xx 000 0 und d | ||
020 | _a9781260091564 | ||
040 | _cNULRC | ||
050 | _aP 90 .G75 2019 | ||
100 |
_aGriffin, Em _eauthor |
||
245 | 2 |
_aA First look at communication theory / _cEm Griffin, Andrew Ledbetter and Glenn Sparks |
|
260 |
_aNew York, NY : _bMcGraw Hill Education, _cc2019 |
||
300 |
_axvi, 475 pages : _billustrations ; _c26 cm. |
||
365 | _bUSD48 | ||
504 | _aIncludes index. | ||
505 | _aOverview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration. | ||
520 | _aA Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are. | ||
650 | _aCOMMUNICATION PHILOSOPHY | ||
700 |
_aLedbetter, Andrew ;Sparks, Glenn _eco-author;co-author |
||
942 |
_2lcc _cBK |
||
999 |
_c21120 _d21120 |