000 01412nam a2200241Ia 4500
003 NULRC
005 20250520103013.0
008 250520s9999 xx 000 0 und d
020 _a9781260091564
040 _cNULRC
050 _aP 90 .G75 2019
100 _aGriffin, Em
_eauthor
245 2 _aA First look at communication theory /
_cEm Griffin, Andrew Ledbetter and Glenn Sparks
260 _aNew York, NY :
_bMcGraw Hill Education,
_cc2019
300 _axvi, 475 pages :
_billustrations ;
_c26 cm.
365 _bUSD48
504 _aIncludes index.
505 _aOverview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.
520 _aA Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.
650 _aCOMMUNICATION PHILOSOPHY
700 _aLedbetter, Andrew ;Sparks, Glenn
_eco-author;co-author
942 _2lcc
_cBK
999 _c21120
_d21120