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020 _a9789353162092
040 _cNULRC
050 _aQ 360 .W47 2018
100 _aWest, Richard
_eauthor
245 0 _aIntroducing communication theory :
_banalysis and application /
_cRichard West and Lynn H. Turner
250 _aSIXTH EDITION
260 _aNew York, NY :
_bMcGraw Hill Education,
_cc2018
300 _axxx, 531 pages ;
_c24 cm.
365 _bUSD24
504 _aIncludes bibliographical references and index.
505 _aPart One: Foundations -- Communication, Theory and Research -- Part Two: Understanding the Dialogue -- The Self and messages -- Relationship Development -- Groups, teams and organizations -- The Public -- The media -- Culture and Diversity.
520 _aAs we present the seventh edition of Introducing Communication Theory: Analysis and Application, we remain excited by its enormous success. The previous five editions demonstrate that communication theory courses are vibrant, that teachers of communication understand the importance of theoretical thinking, and that both instructors and students appreciate the consistent and organized template we employ throughout. This text explores the practical, engaging, and relevant ways in which theory pirates in our lives. It is written primarily for students who have little or no background in communication theory.We originally wrote the book because we thought that students eed to know how theorizing helps us understand ourselves, as well as our experiences, relationships, media, environment, and culture. We also wrote this book because we believe that students should have a text that relates theory directly to their lives. We felt that some books insulted the student and trivialized theory while other books were written at a level that was far too advanced for an undergraduate. In this book, we take great care to achieve the following additional objectives
650 _aCOMMUNICATION
942 _2lcc
_cBK
999 _c21118
_d21118