| 000 | 01396nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103009.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781633692688 | ||
| 040 | _cNULRC | ||
| 050 | _aHD 30.28 .B46 2018 | ||
| 100 |
_aGupta, Sunil _eauthor |
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| 245 | 0 |
_aDriving digital strategy : _ba guide to reimagining your business / _cSunil Gupta |
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| 260 |
_aBoston, Massachusetts : _bHarvard Business Review Press, _cc2018 |
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| 300 |
_aviii, 267 pages ; _c24 cm. |
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| 504 | _aIncludes index. | ||
| 505 | _aPART ONE: Reimagine your business -- PART TWO: Reevaluate Your Value chain -- PART THREE: Reconnect with your customers -- PART FOUR: Rebuild Your Organization. | ||
| 520 | _aDigital transformation is no longer news - it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. | ||
| 650 | _aBUSINESS PLANNING | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c20933 _d20933 |
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