000			01280nam a2200229Ia 4500
003			NULRC
005			20250520103009.0
008			250520s9999 xx 000 0 und d
020			_a9781625274496
040			_cNULRC
050			_aHF 5415.153 .K56 2015
100			_aKim, W. Chan _eauthor
245		0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim and Rene Mauborgne
250			_aExpanded edition.
260			_aNew York : _bHarvard Business Review Press, _cc2015
504			_aIncludes bibliographical references and index.
505			_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps.
520			_aPresents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
650			_aMARKET SEGMENTATION
700			_aMauborgne, Rene _eco-author
942			_2lcc _cBK
999			_c20922 _d20922