000			02046nam a2200229Ia 4500
003			NULRC
005			20250520103007.0
008			250520s9999 xx 000 0 und d
020			_a9781973263296
040			_cNULRC
050			_aHD 30.28 .H57 2017
100			_aB., Hiriyappa _eauthor
245		0	_aStrategic analysis of business / _cHiriyappa B.
260			_a[Place of publication not identifed] : _b[publisher not identified], _cc2017
300			_aunnumbered pages ; _c23 cm.
365			_bUSD12
500			_aStrategic analysis of business /, Strategic
505			_aChapter 1. Strategic Analysis of Business -- Chapter 2. Situational Analysis -- Chapter 3. The methods of industry and competitive analysis -- Chapter 4. Strategic Groups -- Chapter 5. SWOT Analysis -- Chapter 6. TOWS Matrix Analysis -- Chapter 7. BCG Matrix.
520			_aStrategic Analysis of Business is vital reading for CEOs and senior executives, heads of strategy, current and future entrepreneurs, investors - especially corporate business development managers - and any businessperson who has responsibility for analysis of Business, industry, Competitive Situation by application of SWOT, TOWS and BCG Matrix to tackle the business-related issues, challenges, and problems associated with business. This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.
650			_aBUSINESS MANAGEMENT
942			_2lcc _cBK
999			_c20820 _d20820