000			01916nam a2200229Ia 4500
003			NULRC
005			20250520103006.0
008			250520s9999 xx 000 0 und d
020			_a9781442272743
040			_cNULRC
050			_aHM 1221 .L88 2018
100			_aLuttrell, Regina _eauthor
245		2	_aA Practical guide to ethics in public relations / _cRegina Luttrell and Jamie Ward
260			_aLanham, Maryland : _bRowman & Littlefield, _cc2018
300			_axii, 242 pages ; _c23 cm.
365			_bUSD35
505			_aEthics in public relations. Why ethics matter -- Ethics in public relations -- Public relations society of America's code of ethics. Advocacy -- Honesty -- Expertise -- Independence -- Loyalty --Fairness -- Ethics matter; choose action -- Award-winning case studies from the Arthur W. Page Society Case Study Competition.
520			_aOn a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
650			_aPUBLIC RELATION -- MORAL AND ETHICAL ASPECTS
700			_aWard, Jamie _eco-author
942			_2lcc _cBK
999			_c20805 _d20805