000 01048nam a2200229Ia 4500
003 NULRC
005 20250520103006.0
008 250520s9999 xx 000 0 und d
020 _a9781538110799
040 _cNULRC
050 _aHM 742 .L88 2019
100 _aLuttrell, Regina
_eauthor
245 0 _aSocial media :
_bhow to engage, share, and connect /
_cRegina Luttrell
250 _aThird Edition.
260 _aLanham, Maryland :
_bRowman & Littlefield,
_cc2019
300 _a228 pages ;
_c26 cm.
365 _bUSD30
504 _aIncludes index.
505 _aList of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.
520 _aUpdated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.
942 _2lcc
_cBK
999 _c20790
_d20790