| 000 | 02268nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | NULRC | ||
| 005 | 20250520103006.0 | ||
| 008 | 250520s9999 xx 000 0 und d | ||
| 020 | _a9781305950849 | ||
| 040 | _cNULRC | ||
| 050 | _aHE 7775 .S77 2018 | ||
| 100 |
_aStraubhaar, Joseph _eauthor |
||
| 245 | 0 |
_aMedia now : _bunderstanding media, culture, and technology / _cJoseph Straubhaar, Robert Larose and Lucinda Davenport |
|
| 250 | _aTenth Edition. | ||
| 260 |
_aBoston, Massachusetts : _bCengage Learning Asia Pte Ltd, _cc2018 |
||
| 300 |
_axxvi, 582 pages : _bcolor illustrations ; _c28 cm. |
||
| 365 | _bUSD36 | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aMedia and the information age -- The changing media -- Media and society -- The media -- Books -- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media. | ||
| 520 | _aReflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success. | ||
| 650 | _aINFORMATION TECHNOLOGY | ||
| 700 |
_aLarose, Robert ;Davenport, Lucinda _eco-author;co-author |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c20783 _d20783 |
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