000			02536nam a2200241Ia 4500
003			NULRC
005			20250520103006.0
008			250520s9999 xx 000 0 und d
020			_a9781250238016
040			_cNULRC
050			_aHF 5825 .B59 2020
100			_aBly, Robert W. _eauthor
245		4	_aThe Copywriter's handbook : _ba step-by-step guide to writing copy that sells / _cRobert W. Bly
250			_a4TH EDITION
260			_aNew York : _bSt. Martin's Griffin, _cc2020
300			_axviii, 472 pages : _billustrations ; _c21 cm.
365			_bUSD13
504			_aIncludes index.
505			_a1. An introduction to copywriting -- 2. Writing to get attention: the headline and subject line -- 3. Writing to communicate -- 4. Writing to sell -- 5. Getting ready to write -- 6. Writing print advertisements -- 7. Writing direct mail -- 8. Writing brochures, catalogs, and other sales materials -- 9. Writing public relations materials -- 10. Writing TV and Radio commercials -- 11. Writing for the web -- 12. Writing Landing pages -- 13. Writing e-mail marketing -- 14. Writing online ads. -- 15. Writing for social media -- 16. Writing for video -- 17. Writing for content marketing -- 18. Getting your copy written -- 19. Getting your copy designed and produced.
520			_aThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
650			_aBUSINESS WRITING
942			_2lcc _cRES
999			_c20773 _d20773